Today Google’s Jon Diorio announced that some AdWords data is now being
updated more commonly.
I occurred
to notice the change this morning when I checked on a Search Terms report in a promotion
that thrown just yesterday and has very little data. I was supposing to see the
“not enough data” message, but in its place saw results — even for a keyword
that’s had one click and littler than 400 impresses.
Diorio
says, that in addition to search queries, more common updates are available for
physical performance and automatic locations data.
The
AdWords help center has a break down of when sure metrics and reports are
updated. Clicks and changes, for example, are typically reported within three
hours, while search terms, automatic placements and environmental performance
data is typically updated within 6 hours with this change. Other reports like
the Top Movers report take longer. Check the Data
Freshness page for more details.
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