SEO Use Your Target Keywords across the Entire Site

Use Your Target Keywords across the Entire Site

One of the lesser-utilized SEO techniques is employing a target keyword throughout the site as a whole. Many SEOs believe (incorrectly) that they can rank for a given keyword by mixing out a few blog articles surrounding the keyword. They target a keyword by developing content on one or two pages, but they disregard its presence on the rest of the site.

In reality, Google prefers to see an entire domain that supports the keyword and its semantic variations

Here’s how you can check this:

• Do a Google search for in URL: domain plus the selected keyword in quotation marks?
• Look at how many results Google provides.
• Compare this to as many domains or competitors as would be helpful.

Let me show you an example. In the screenshot above, I showed you how the website webdotworld.com is outranking for the keyword “what is a good credit score.”

I recently analyzed the SERPs for this keyword, and found that the top organic result has the highest site wide saturation for the given keyword. I tested several other semantic variations and found it to be consistently true. The site with the highest site wide occurrence of a given keyword ranked higher.