Google dropped a major declaration today declaring that,
as of April 21st, the search giant will be spreading the use of
mobile-friendliness as a status signal throughout mobile search results.
This change will affect worldwide mobile search results
in all languages, and Google says it will have a “substantial” impact.
This marks Google’s much predicted step towards sending
primarily mobile-friendly sites in mobile search. If you follow Google changes
closely, the signs had been constructing up over the past few months.
Google
hinted at this back when it introduced an official set of mobile-friendly site criteria,
along with a mobile friendly site testing tool to control whether or not your
site met Google’s principles. The company said it may start using that standards
as a ranking signal in the future, and just a few months later here we are.
To
ensure your site is silent looking in Google’s mobile search results after
April 21st, run your site through the mobile-friendly testing tool. If your passes, you shouldn’t have
anything to worry about.
If your site doesn’t pass, then the tool will applaud the
advances you need to make. In addition, you can use your Webmaster Tools
account to get a full list of mobile usability issues across your site using
the Mobile Usability Report.
Google also broadcasted that starting today it will begin
to use information from indexed apps as a factor in ranking for signed-in users
who have the app installed. As a result, you may start to see content from
indexed apps featured more importantly in search results.
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