Google Webmaster Trends Analyst, Garry
Illyes, posted on Google+ early
this morning with a clear message to site owners: “please tell
search engines about your HTTPS URLs!”
Allowing to a small scale analysis of
indexed URLs, over 80% of HTTPS URLs that are qualified for indexing are in its
place being displayed as regular HTTP URLs because Google isn’t conscious of
the HTTPs optional.
HTTPS URLs cannot become recognized (HTTP
redirecting to HTTPS) until Google is informed about them. In its place, what
most site owners are doing is using the HTTP URLs in sitemap files, in the
rel-canonical and rel-alternate-reflag elements.
Using the HTTPS version of your URLs in
those requests would be perfectly fine, Illyes says. If your site supports
HTTPS, use those HTTPS URLs everywhere so Google knows about them
Many site owners have been transferring to HTTPS since
Google broadcast back in August that it would donation a slight ranking boost. The problem is that the common of them are moving to
HTTPS and then leaving it at that.
Moving to HTTPS is not a ‘set it and forget
it’ type of change. As you migrate your site to HTTPS it’s important to make
sure Google is aware of your new URLs.
It’s almost like an old fashioned change of
address, if you don’t notify the postal company they won’t know where to send
the mail. Well if you don’t let Google know where to find your HTTPS URLs it
won’t know where to find them. That means they won’t be indexed, let alone
receive any kind of ranking boost.
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