How to Share to Social Media if You Don’t Have Time

There are days when I spend loads of enjoyable time writing new blog posts, creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the next day.

Or, I need to follow-up with mentions. Or, I need to curate some content. Or, I need to do one of the myriad tasks of a social media manager, and wouldn’t you know it I’m just about out of time.

Saving time on social media is a big goal of ours at Buffer. We want to make it as simple as possible to share content and engage with your followers and fans. The simpler we can make things, the more time you’re likely to have left over.

Are saving time and finding time the same thing?

You can get a lot out of social media in as little as 30 minutes per day. The trick might be in finding those half-hours to work with. I’ve put together some thoughts on this, including what we’ve learned from experience and from the inspiration of others. I’d love to hear your social media time-saving tips and advice, too!

3 Ways to Create More Time

Is it possible to create more time in your day?

We often work to maximize the time that we do have. If I have 15 minutes to research a blog post, then I can find the absolute fastest and best ways to maximize those 15 minutes. But what if I had 30 minutes? What if I had an hour?

Instead of maximizing the way we spend our time, is it possible to create more time to spend?

Garrett Moon of Co Schedule has one of my favorite ways of looking at this concept of “created time.” He’s identified three ways to improve overall team productivity:

1. Add more tools (or in some cases people).
2. Eliminate something, and hone in on what matters.
3. Put in more time (or use it better).

Inspired by Garrett’s view on productivity, I’m happy to share some of our views on each of these three productivity areas in terms of how it relates to the way we share on social media.