AdWords Product Manger, Jon Diorio, announced on Google+ today that more everyday updates are coming to confident
sets of data. Explicitly, search terms, geographic presentation and automatic settlement
stats, are now going to be updated every 6 hours.
Although most sets of data, such as clicks,
changes and impresses, are available within 3 hours time, other sets of data
were only updated once a day.
Search terms, topographical arrangement and
automatic duty stats used to be among the data sets that marketers would have
to wait some time before being able to see the results. Now you’ll have access
to this data in as little as 6 hours of beginning a movement, with informs to
be made within 6 hours subsequently.
This change is certainly an development,
but there are still some sets of data that will only be updated once a day.
This includes impress share, auction insights, and top movers.
As for translation data from Google Analytics, no change has been
made there. Goals from Analytics are introduced daily, and may take 24-72 hours
to be reflected in your transformation figures.
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